Masterclass: Nail Your Niche: Strategic Positioning for B2B Tech
Tue 25 Nov
|Webinar
If you're building a B2B tech company, getting your positioning right is essential. This workshop gives you the tools and clarity to create positioning that sticks - and sells!
Time & Location
25 Nov 2025, 13:00 – 14:00 GMT
Webinar
About the event
If you're building a B2B tech company, getting your positioning right isn't a nice-to-have. It's essential for reaching PMF, staying at PMF and creating sustainable growth in competitive categories. This hands-on workshop is designed to help you carve out a clear space in the market, speak directly to the customers who matter, and position your product to win.
Product marketing expert Craig Brown founded marketing agency Troubadour to help founders with exactly this issue. His Masterclass for Breakthorugh Labs will cover practical steps to help you:
– Identify and focus on your ideal customer profile (ICP)
– Pinpoint the REAL problems your customers need solved
– Differentiate meaningfully from competitors (not just louder, but smarter)
– Craft messaging that resonates and attracts the right audience